Simple Life Case Study Image 1 Hamilton Square 1

Simple Life

1 Ellesmere

A leading BTR Single-family home portfolio by Sigma Capital Group.

As part of this appointment, Ascend covers the lettings and property management of two major BTR Single-family home funds managed by Sigma: The PRS REIT plc. & Sigma PRS.

These large and growing portfolios are marketed under the ‘Simple Life’ brand, and Ascend setup a fully white-labelled team and systems to manage these assets.

As of August 2023, Sigma has delivered over 5,350 new homes for rent across the UK on behalf of The PRS REIT plc. and Sigma PRS, all of which are managed by Ascend.


Units in total




Rent collection rate


Re-let rent increase


Uplift in renewal rents

Sigma is in the process of delivering portfolios worth over £2 billion over the next few years, and they have a medium-term growth plan to own 35,000 properties across the UK.

Fornham place 18
We have been working with Ascend for over 4 years and have found their standards of service and performance to be excellent. The partnership approach they adopt when working with our portfolios does make them feel like an extension of our own team.

Rob Sumner, Residential Investment Director, Sigma Capital Group

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