Simple Life Case Study Image 1 Hamilton Square 1

Simple Life

1 Ellesmere

A leading BTR Single-family home portfolio by Sigma Capital Group.

As part of this appointment, Ascend covers the lettings and property management of two major BTR Single-family home funds managed by Sigma: The PRS REIT plc. & Sigma PRS.

These large and growing portfolios are marketed under the ‘Simple Life’ brand, and Ascend setup a fully white-labelled team and systems to manage these assets.

As of November 2023, Sigma has delivered 5,129 new homes for rent across the UK on behalf of The PRS REIT plc. and Sigma PRS, all of which are managed by Ascend.

See the latest quarterly performance stats for The PRS REIT plc. fund as at 31st March 2024 below.

*Rent collection is defined as rent collected in the period relative to rent invoiced in the same period. The below rent collection rate, which surpasses 100%, reflects catch-up rental payments made after Christmas. 


Completed homes




Occupancy rate


Annual ERV


Rent collection rate*

Sigma is in the process of delivering portfolios worth over £2 billion over the next few years, and they have a medium-term growth plan to own 35,000 properties across the UK.

Fornham place 18
We have been working with Ascend for over 4 years and have found their standards of service and performance to be excellent. The partnership approach they adopt when working with our portfolios does make them feel like an extension of our own team.

Rob Sumner, Residential Investment Director, Sigma Capital Group

Back to top