Affinity Living

Affinity Living - Riverside

Affinity Living Riverside

In 2019, Ascend was appointed sole agent for Affinity Living’s new Build To Rent development in Salford: Riverside.

Affinity Living, a community-led residential brand by Select Property, tasked us with letting units off-plan whilst the building was still in development. 

To help facilitate this, we used VR technology to visualise Riverside – a vast development comprising 190 one, two and three-bedroom apartments. This allowed customers and prospects to understand the development even before launch.

At launch, a virtual event took invitees on a guided tour, showing them key amenities and giving them a feel of the Riverside community. The event was extremely popular with applicants, and our lettings team secured a number of lets from this one evening alone.

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We set up a virtual show home within our Deansgate office for anyone that wasn’t able to make the launch event. Our lettings team were also able to send the virtual tour via email, guiding applicants in real time over the phone.

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Ascend has demonstrated an excellent understanding of our Affinity Living brand, which is about far more than providing incredible apartments.

Helen White, Managing Director of Affinity Living

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