Ascend Appointed To Manage Recent Additions To Lloyds Living SFR Portfolio

Ascend – the UK’s largest third-party operator of single-family rental (SFR) homes, overseeing two thirds of the entire asset class – has been chosen by Lloyds Living to manage the recent additions to its SFR portfolio.

The new instruction covers 98 two-, three- and four-bedroom homes across two sites in Bolton and one in Ellesmere Port, joining the 821 properties Ascend has managed on behalf of Lloyds Living since its acquisition of the UK PRS portfolio in October 2024. The expansion of the instruction reflects the success of the partnership and the operational performance of the portfolio to date.

In line with the existing mandate, the homes will be operated under the Ascend Living brand, a white-label, resident-facing identity launched by Ascend in February.

Across all its instructions, Ascend operates over 9,500 SFR homes, with mandates in other sectors bringing its nationwide management portfolio to more than 12,000 properties. Its market-leading centralised technology platform and territory manager model make it uniquely able to operate both at scale and across all UK regions, driving greater resident satisfaction and enhanced investor returns.

Lee Hill, Commercial Director at Ascend, said:

The expansion of our mandate, and deepening of the successful relationship between Ascend and Lloyds Living, reflects the strong ongoing performance of the portfolio and the benefits of operating under the Ascend Living brand. Our market-leading expertise, unrivalled technology platform and territory manager model all combine to drive real value for investors and a better experience for residents. We look forward to managing these homes and working with Lloyds Living on future projects.

Matt Burgess, CIO for Lloyds Living, said:

We want our customers to be happy, comfortable and secure in their homes, and delivering that is reliant on excellent property management. Ascend Living will help us deliver the service and experience people rightly expect from Lloyds Living.

Ascend Living was launched in early 2025 to provide investors with a turnkey operational brand and has grown to more than 3,000 homes within its first six months. The unique service covers all aspects of management – such as lettings, renewals, maintenance and resident liaison, including the imminent launch of a dedicated app for residents – and has ESG as a central part of the brand’s approach, across both operational activity and in helping residents make more sustainable choices.