Ascend Strengthens Senior Operational Team with Andrew Seldon Appointment

Andrew joins as Operations Director, overseeing all aspects of firm’s leasing and property management capabilities

Ascend – the UK’s leading manager of institutional living assets and the largest third-party operator of single family rental (SFR) homes – has strengthened its senior operational team with the appointment of Andrew Seldon as Operations Director.

Andrew arrives with over 30 years’ leadership experience across the residential property sector, having held senior in-house positions – including CEO and MD – for a broad range of businesses across the UK. With extensive experience across lettings, property management, business operations and transformation, he has worked across independent agencies, national organisations and his own consultancy.

In his new role at Ascend, Andrew will be working on further strengthening the firm’s operational excellence, improving engagement across the business and developing high-performing teams and scalable processes that enhance the occupier, investor and colleague experience while supporting the company’s ambitious growth plans.

Ascend holds management mandates with leading institutional investors and oversees around two thirds of the entire UK SFR asset class, alongside wider living sector instructions. Ascend Living, the firm’s unique ‘white label’ resident-facing brand is one of the UK’s largest operators of institutional living assets, providing investors with a turnkey identity for unbranded platforms. More than 4,000 homes across the UK, from a variety of portfolios, are operated under the Ascend Living name.

Paul, Stockwell, Chief Executive Officer of Ascend’s parent company Alvesta Living Group, said: 

Ascend has long led the market in its operational excellence, and part of that success has been underpinned by identifying and securing new talent to drive further improvements to our team. As we continue to see significant growth and attract new instructions, Andrew’s arrival represents a significant strengthening of our senior team, and his expertise and insight will be vital in driving our operational platform to ever greater heights.