Build to Rent and PRS
It’s estimated that over 250,000 new homes will be needed in the UK every year to meet the demand from a growing rental market. As a result, developers are investing large sums in BTR and PRS properties – creating purpose-built units geared specifically towards this market.
Ascend Properties is an award-winning letting(s) agent with a proven track record for managing PRS investments across the UK. Named the best letting agent in the North West for the past 4 years, and Best Branch in the UK in 2018 by AllAgents.co.uk, we have an unrivalled knowledge of Northern Powerhouse cities such as Manchester, Liverpool and Leeds, as well as the residential offerings in Birmingham and the West Midlands.
Our expert team are experienced at maximising the returns of PRS assets through effective lettings and management.
With over 10 years’ experience working in the residential sector for large and institutional investors using leading IT and CRM systems, Ascend can help you deliver a BTR scheme which will outperform the competition.
Build to rent and PRS in the UK
The Build To Rent and Private Rented Sectors have grown phenomenally in the UK in recent years. Since the year 2000, the overall percentage of households in the Private Rented Sector has almost doubled, from 10% to 19%, with the actual number of renters estimated at over 4 million. A majority of these renters are between 18 and 35 years old, as the housing market continues to freeze out first time buyers. With BTR rental premium averaging 9.3%, and average gross-to-net margins of 26.6%, investors in this market can expect to see substantial returns on completed schemes.
BTR properties in the UK are valued at a combined £1 trillion, with annual lending in the sector hitting around £25 billion.
Our BTR and PRS Services
At Ascend, we offer end-to-end consultancy throughout the lifespan of your BTR or PRS development. On analysing your initial proposition, including concept and design, we can produce an achievable action plan to advise your development through the initial inspections and commercial viability phase. We can ensure that you are well equipped with the best knowledge on how to you achieve the maximum return on your investment through financial planning and forecasting, to create a unique and rewarding living experience for end-users.
Our consultancy is comprehensive, and will cover everything from personalisation options, on-site amenities, unit variety, rental benchmarks and potential market demographics, and will consider all contributing factors such as the local social demographic, local amenities and investment.
Exciting development launches
Large launches are a specialty at Ascend, and you can rest assured your property will make a big splash with the right audience.
We have a proven track record of creating a buzz in communities and in the local press around large developments, helping achieve huge sales and maximum occupancy levels.
It is one of the reasons landlords rate us so highly on AllAgents (5* average reviews). Your development will attract the attention it deserves to match your hard-work and investment.
Ascend can fully manage your BTR or PRS asset from start to finish, allowing a total hands-off approach; from block management, health and safety compliance, to management reports – our team will establish great relationships with tenants and can act as an extension of your brand, ensuring quality service. We have the capacity to handle all aspects of rent management, tenant communication, renewals or maintenance requests – with a guaranteed fast turn-around on enquiries.
You’ll be appointed one single point of contact to manage your asset, supported by leading infrastructure and systems, and receive first-class service with honest, open communications.
Ascend is an award-winning lettings agent, voted overall best in the North West of England in 2017 and 2018 at the coveted ESTA Landlord Awards. We have a national presence across the UK and flagship branches in key Northern Powerhouse cities including Manchester, Liverpool, Salford and Leeds. Currently operating with a management portfolio of almost 4,000 properties and 6,000 tenants, our experienced team can oversee all aspects of the lettings process to ensure that a high level of service is maintained in all activities, to match the quality of your BTR or PRS property.
Our service covers all aspects of the letting process. We can work with you to develop extensive tenant vetting criteria to ensure you are attracting the right community for your development, and to undertake viewings, lease admin, inventory, inspections, and any other letting activity. We routinely receive excellent feedback and 5* reviews for our service, from tenants and landlords alike for our service on trusted review sites such as AllAgents and TrustPilot.
We include full tenant management services to ensure a hands-off approach. Beginning with the initial identification of relevant demographics, we will then deal with all aspects of tenant vetting, fact-finding, admin and on-boarding.
Our leading IT systems enable online fulfilment for tenants during their lease, by facilitating access to an online system where they can view tenancy documents, log maintenance requests or other issues, and speak to Support Services when needed. This also allows centralised and reliable tracking of all client communications. Service remains our focus to both you and the tenants to ensure a smooth relationship between all involved parties.
Marketing and Promotion
Ascend has a dedicated in-house creative and marketing team, who can meticulously plan your development’s launch and accompanying materials. Covering all relevant online and offline channels, our team will create professional and attractive branding and marketing collateral. This can include brochures, website, email campaigns, videography and social media. We also utilise industry leading CRM, property portal and IT systems to track and record interested parties and keep them fully updated on progress, prices and information.